Amanda Ward
Email Marketing Manager
amanda.ward@example.com | +1 (555) 417-7029 | Tel Aviv, Israel | linkedin.com/in/amanda-ward
Professional Summary
Dedicated Email Marketing Manager with over 5 years of experience in crafting effective email campaigns that drive customer engagement and revenue growth. Proven track record of increasing open rates by up to 30% and revenue through email marketing strategies by 20%. Skilled in A/B testing, segmentation, and analytics, ensuring optimal performance in all campaigns. Adept at leading cross-functional teams to enhance overall marketing efforts and achieve business objectives.
Experience
Email Marketing ManagerMar 2021 - Present
BrightPath Digital · New York, NY
- Spearheaded email marketing campaigns that increased open rates by 30% over 6 months.
- Developed a customer segmentation strategy that resulted in a 25% increase in click-through rates (CTR).
- Implemented A/B testing for subject lines and content, boosting conversion rates by 15%.
Email Marketing SpecialistJan 2018 - Feb 2021
Connectify Solutions · San Francisco, CA
- Managed a bi-weekly email campaign that generated an additional $100,000 in annual revenue.
- Collaborated with design and content teams to develop engaging templates, improving customer engagement scores by 35%.
- Utilized analytics to identify subscriber trends, leading to a 20% reduction in unsubscribe rates.
Marketing CoordinatorMay 2016 - Dec 2017
Targeted Marketing Inc. · Los Angeles, CA
- Coordinated multi-channel marketing campaigns, contributing to a 40% increase in overall campaign performance.
- Assisted in the migration to a new email platform, enhancing automation capabilities and reducing campaign deployment time by 50%.
- Created weekly performance reports for management, driving data-informed decisions that improved campaign strategies.
Education
Bachelor of MarketingSep 2012 - Jun 2016
University of California
Certification in Email MarketingJan 2020 - May 2020
HubSpot Academy
Skills
Email Campaign Management, A/B Testing, Customer Segmentation, Data Analysis, Email Automation, Content Strategy, CRM Systems, Reporting & Analytics
Languages
English (Native), Spanish (Intermediate), French (Basic)