Media Planner Resume Example - Liam O'Connor

Explore Liam O'Connor's resume example showcasing his skills and experience as a media planner. This example is ideal for aspiring media professionals.

Liam O'Connor

Media Planner
liam.o'connor@example.com | +1 (555) 372-7138 | Tel Aviv, Israel | linkedin.com/in/liam-o'connor

Professional Summary

Dynamic and results-driven Media Planner with over 5 years of experience in developing strategic media plans and optimizing campaign performance. Proficient in analyzing market trends and audience metrics to drive effective media placement decisions. Demonstrated success in increasing client ROI by leveraging multi-channel advertising strategies. Adept at managing relationships with clients and media vendors to ensure seamless execution and impactful campaigns.

Experience

Media PlannerJun 2021 - Present
AdVantage Media Group · New York, NY
  • Developed and executed multi-channel media plans that increased client reach by 30%, leading to a revenue increase of $500,000.
  • Optimized media buying processes, reducing costs by 15% while improving overall campaign performance metrics by 25%.
  • Collaborated with cross-functional teams to produce client reports demonstrating campaign effectiveness, resulting in a 92% client retention rate.
Assistant Media PlannerApr 2018 - May 2021
Citywide Communications · Los Angeles, CA
  • Assisted in the development of media strategies for over 20 clients, achieving an average increase of 20% in brand awareness across campaigns.
  • Conducted market research that informed targeted media buying efforts, reducing wasted ad spend by 10%.
  • Created comprehensive performance reports, which improved internal communication and client satisfaction scores by 15%.
Media Buying InternJun 2017 - Mar 2018
Skyline Marketing Solutions · Chicago, IL
  • Supported media planners in executing campaigns, contributing to a 12% increase in overall ad conversion rates for key accounts.
  • Monitored and analyzed campaign performance data weekly, providing actionable insights that led to a 5% reduction in advertising costs.
  • Assisted in negotiating contracts with media vendors, achieving savings of $50,000 over one fiscal year.

Education

Bachelor of Arts in AdvertisingSep 2014 - May 2018
University of Southern California
Master of Business Administration (MBA)Sep 2020 - Jun 2022
Northwestern University

Skills

Media Planning, Market Research, Digital Advertising, Data Analysis, Client Relationship Management, Campaign Optimization, Budget Management, Negotiation

Languages

English (Native), Spanish (Fluent), French (Intermediate)

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