Trade Marketing Manager Resume Example - Helena Kowalski

Explore this resume example for a Trade Marketing Manager. This example showcases the skills required for this dynamic and challenging role.

Helena Kowalski

Trade Marketing Manager
helena.kowalski@example.com | +1 (555) 712-8484 | Tel Aviv, Israel | linkedin.com/in/helena-kowalski

Professional Summary

Results-driven Trade Marketing Manager with over 7 years of experience in developing and executing successful marketing strategies that drive brand awareness and sales growth. Proven track record in collaborating with cross-functional teams to optimize trade promotions and enhance in-store visibility. Adept at utilizing market insights and data analytics to inform trade decisions and align with overarching business objectives.

Experience

Trade Marketing ManagerMay 2020 - Sep 2023
Global Brands Inc. · New York, NY
  • Increased trade promotion effectiveness by 30% through the implementation of a new analytics dashboard to track KPIs.
  • Developed and executed a successful in-store merchandising plan that resulted in a 15% increase in product sales within six months.
  • Collaborated with a cross-functional team of 10 to launch a seasonal marketing campaign that generated $1.2 million in incremental revenue.
Trade Marketing SpecialistFeb 2018 - Apr 2020
Nestle Purina PetCare · St. Louis, MO
  • Launched 8 new product lines resulting in a sales growth of 20% year-over-year for key retailers.
  • Designed and implemented training programs for sales teams, resulting in a 25% increase in trade promotion compliance.
  • Utilized consumer insights to revise promotional strategies, leading to a 40% improvement in customer engagement at point of sale.
Marketing CoordinatorJun 2015 - Jan 2018
Direct Consumer Goods · Chicago, IL
  • Coordinated 15+ trade shows and events annually, driving an average of 500 potential leads for the sales team per event.
  • Enhanced promotional material efficiency, reducing costs by 10% while maintaining engagement rates with consumers.
  • Managed relationships with 20+ vendors, negotiating contracts to save the company an estimated $200,000 over two years.

Education

Master of Business Administration (MBA)Sep 2013 - Jun 2015
University of Chicago Booth School of Business
Bachelor of MarketingSep 2009 - May 2013
University of Illinois at Urbana-Champaign

Skills

Trade promotion management, Data analysis and reporting, Cross-functional collaboration, In-store merchandising, Market research, Consumer insights, Budget management, Project management

Languages

English (Fluent), Polish (Native), Spanish (Intermediate)

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